GPT Store vs ChatGPT Apps SDK: Which One Makes Sense for B2B Buyers? — AI automation guide

GPT Store vs ChatGPT Apps SDK: Which One Makes Sense for B2B Buyers?

If your team is already using ChatGPT every day, this question shows up fast: should we build a GPT, build a ChatGPT app, or keep this workflow somewhere else entirely? That sounds like a platform question, but for a buyer it is really a workflow and risk question. A lot of teams get pulled into the wrong conversation too early. They start comparing surfaces, directory listings, and developer features before they answer the harder business questions: what outcome are we trying to improve, who owns failure when the system is wrong, what data can leave our stack, and how will we know this is worth doing six months after launch? ...

May 23, 2026 · 14 min · Arsum editorial team