If you are a founder or operator looking at the ChatGPT Apps SDK, the dangerous mistake is not moving too slowly. It is approving a build because the surface feels new, then discovering six weeks later that auth, rollout ownership, privacy review, and weak adoption turned a promising idea into another tool your team now has to carry. That is why this is not really a developer question. It is a buyer question: ...
If your team is already using ChatGPT every day, gpt store vs chatgpt apps becomes a practical buyer question fast: should you build a GPT, build a ChatGPT app, or keep this workflow somewhere else entirely? That sounds like a platform question, but for a buyer it is really a workflow and risk question. A lot of teams get pulled into the wrong conversation too early. They start comparing surfaces, directory listings, and developer features before they answer the harder business questions: what outcome are we trying to improve, who owns failure when the system is wrong, what data can leave our stack, and how will we know this is worth doing six months after launch? ...